Know your customers

Local customization

Entering into a new market requires a customized marketing strategy. By determining the needs and characteristics of your target market, we provide excellent assistance on customization of your marketing strategy. In required cases, our experts also assist you to customize your goods and services aligned with the market needs.

Focus groups & surveys

When the analysis of consumer reaction is a key element in a market entry plan, we form focus groups and conduct extensive studies to assess how individuals perceive our clients’ brand and/or products through time. When an exploratory study is needed to obtain an overview of consumer behavior, we adhere to online surveys and feel the pulse of local buyers and decision makers.